Battered Investor Syndrome® Explained

While this article was originally published by our parent company, The Entrepreneur’s Source, several years ago, recent fluctuations in the stock market make this information highly relevant again to our visitors. If your 401k or IRA accounts are starting to concern you, we ask that you take a few minutes to review. Please keep an open mind about what might be required to become more proactive in the success of your future investments and wealth building.

Overcoming Battered Investor Syndrome: The Benefits of Investing in Franchising

Many individuals are experiencing what we refer to as The Battered Investor Syndrome®. They have seen their investments taken on a roller coaster ride, experiencing many unexpected dips, twists, and turns, especially since 2019. The majority of people place the power of their wealth-building and investments to others outside their control: Wall Street. In turn, the financial community they trusted to do the right thing and continue to build their portfolios and yield a reasonable return have left most investors disappointed.

Portfolios are dependent on many factors outside of the investors’ control; the economy, the stock market, unemployment, and even a global pandemic. Many variables impact the results of reactive investments. People make reactive investments in the hope that their financial futures will be secure and allow for them to retire, continue to pay their bills and afford the basic necessities in life, but also to live the type of lifestyle that they envisioned for themselves once they do retire. Unfortunately, many investors have been left feeling beaten up and battered and fear that once they retire, they will be unable to sustain the lifestyle they had hoped for.

Even those who might experience a handsome return are very aware of the risk and are beginning to shift beyond the idea that others should control their wealth exclusively.

How to Overcome Battered Investor Syndrome

In this New Career Economy®, it makes sense for investors to evaluate their portfolios and reallocate a portion of investments to the proactive side, such as a franchise business opportunity. This type of approach allows for balanced diversification of your portfolio; capitalizing on both proactive and reactive investments is key.

Investors are taking control of their financial futures by investing in these proven business opportunities.  The shift toward more proactive investments in the form of franchise opportunities are helping investors experience a more reliable return on investment.

Benefits of Investing in a Franchise Business Model:

• Existing brand awareness
• Marketing support provided by the franchisor
• Market knowledge of products or services
• Established business systems with ongoing support
• Designated geographic operating territories that manage competition
• Combined buying power with suppliers
• Reduced failure rates compared to other small business start-ups

Take the First Steps with FranchiseMatch.com®

Since 2008, FranchiseMatch.com has welcomed more than one million visitors and helped thousands become franchise business owners. FranchiseMatch.com is the very first step in working with a network of Career Ownership Coaches who are franchisees themselves within The Entrepreneur’s Source. When you are ready to find your franchise opportunity, please start with a visit to FranchiseMatch.com.